Who We Are
VivaKi is home to two of the world’s largest digital specialist agencies (Digitas and Razorfish) and two of the world’s largest media communications companies (Starcom Mediavest Group and ZenithOptimedia). VivaKi’s goal is to act as an enabling framework that strengthens our brand’s abilities to scale solutions in a personalized and connected world. We leverage the skill and size of our agencies in ways that allow our Clients to achieve their performance goals and become the first, best or only leader in their fields.
Like any great company, our strength is our people. Our world class talent, hired across a wide spectrum of fields, recombines fluidly across brands and the globe to ensure that our Clients get best-of-breed expertise and straightforward accountability. This is our Fluid Talent model. To learn more about our talent philosophy or join one of our agency teams visit our Talent page.
VivaKi is part of Publicis Groupe (Euronext Paris: FR0000130577) the world’s third largest communications group, the world’s second largest media counsel and buying group, and a global leader in digital and healthcare communications.With around the world activities spanning more than 104 countries on five continents, the Groupe employs as many as 44,000 professionals.
What We Do
Vivaki brands ensure that ideas are simply and efficiently delivered across a spectrum of media platforms and types.
Today, exciting technologies including the Internet – which we refer to as The Connection Engine – as well as peoples’ changing expectations and behaviors have created a new landscape.
This landscape requires VivaKi’s brands to approach marketing in new ways, using a far wider palette to gain insights and express ideas: “Earned” media (when advocates spread your message through social media channels or by word of mouth), “owned” media (such as brand websites and customer relationship management databases) as well as the “paid” media of traditional advertising.
VivaKi exists to help its brands navigate the overlapping areas of these three vital categories – and to speak with one voice across them.
What We Give Our Clients
We combine our digital and media expertise with our passion (not to mention knack) for anticipating what will come next to give our clients one very distinct, desirable advantage: that of being first, best or only.
The first, best or only organization to explore new marketplaces as they emerge; to engage its consumers using an undeniably integrated approach; or to use exciting new technologies to treat those consumers to something meaningful, memorable and utterly unexpected.
How We Do It
Each of the four agency networks within the VivaKi family has earned its own worldwide reputation from years of effective work. Each has its own clients, styles and approaches. Each is rightfully proud of all it has accomplished. But we all recognize the greatness – not to mention the Client benefits – of our combined strengths: together we are over 16,000 talented people across the globe and $65 billion in spending.
Our agency networks maintain their own practices and personalities, but are flexible enough – fluid enough – to move easily within the VivaKi family, from one agency to another, when sharing resources will ensure our Clients’ success.
